The Search Ecosystem
Netlinks Group is a global holding that builds and operates companies and products on a single territory: search. Strategy, software, engineering, and press, all pointed at the same place.
Build and scale companies that make brands the definitive answer across every digital surface.
We believe the future of marketing is not about shouting louder. It's about being found, cited, and trusted wherever your customers are searching. Our companies build the technology and strategies that make this a reality.
Be the reference group in search: the holding that builds the companies and the software behind anyone who needs to be found and cited, on Google and on AI engines.
We are not building another agency group. We are building a search ecosystem, where each company solves one layer and together they cover the whole path between a page existing and that page being the answer.
What We Believe In
Innovation
We don't follow trends. We create categories. From coining Response Marketing to building AI-native tools, we set the direction for our industry.
Excellence
Every company in our portfolio is measured by results, not promises. We hold ourselves to the highest standards of execution and delivery.
Integrity
We build long-term partnerships based on transparency and honest communication. Our clients trust us because we earn that trust every day.
Global Vision
Operating in 4 countries taught us that great ideas transcend borders. We think globally and deliver locally, adapting to the unique needs of each market.
From Startup to Global Holding
2017
Founded in Belo Horizonte
Digo Garcia and Nathalia Barcala founded Netlinks as a digital marketing agency with a bold vision: build authority, not just traffic.
2019
International Expansion
Opened offices in Panama and Chile, establishing Netlinks as a multi-country operation serving clients across the Americas.
2021
Google For Startups
Selected for the Google For Startups investment program, validating the technology-driven approach to marketing and gaining access to Google's global ecosystem.
2023
London Office
Expanded to Europe with a London office, bringing global presence to 4 countries across 3 continents.
2025
Ecosystem Expansion
Formalized the holding structure as Netlinks Group and narrowed the portfolio to a single territory: search and marketing technology companies.
2026
Response Marketing and Crownler
Launched Response Marketing as the consultancy's method and Crownler, the group's SEO and GEO software. Netlinks Group becomes a search ecosystem, not a set of unrelated companies.
The People Behind the Group
Digo Garcia
Founder and CAIO
Entrepreneur and AI specialist with deep roots in technology. Digo founded Netlinks in 2017 with the vision of building the most technologically advanced marketing company in Latin America. A former developer turned business leader, he brings a rare blend of technical depth and commercial instinct to the group. Under his leadership, Netlinks earned Google For Startups backing and expanded to 4 countries.
Nathalia Barcala
Co-founder and COO
Operations leader and co-founder who architected the organizational systems that power Netlinks Group. Nathalia manages the operational backbone of every portfolio company, ensuring the group's rapid growth never compromises quality. Her focus on scalable processes and team culture has been fundamental to building a holding that operates seamlessly across multiple countries and time zones.
Want to Learn More?
Get in touch with our team to explore partnership opportunities, learn about our portfolio, or discuss how we can work together.
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